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When it comes to Internet marketing I like to think of the frame of mind needed to excel as ‘cut and paste’. Too often online marketers in the 21st century view method better described as ‘concrete’.
What’s the difference?
There’s a lot to digest when it comes to excelling in online promotion. What may be the focal point of your marketing tactics today may be a bit player in long-term success. Oh, it might still be a useful tool, just not used as often or is used in combination with other tools.
In order to be successful on any given day online marketers must learn to cut and past from their marketing playbook. Use those sections (techniques) that work and combine it with other sections to create a combination that works for a particular campaign.
Beware of thinking that because a technique worked for one campaign that it would automatically work for another. Keep learning and adapting your marketing strategies to find success in promoting your business.
What occurs when you decide to be a concrete dealer in a cut and paste world is your strategies often fail to deliver the punch you want using only the tools you have determined are the ‘best’.
The mental picture of ‘cut and paste’ indicates something that is adaptable and flexible – useful and recyclable. The idea of concrete is solid, yes, but also inflexible and rigid. The very fact it refuses to budge can cause such ‘concrete’ marketing to break down and crumble.
By all means keep pace with current trends in promotion, but feel free to experiment and see what works for your situation. Experts will come out of the woodwork to tell you why one method is far superior to all others, but the truth is the ‘expert’ simply had the most personal success using the strategy they are recommending.
At one time telemarketing was considered a primary tool to gain new customers even if some considered it a form of guerilla marketing. When the “Do Not Call” system was put in place companies had to either become flexible in how they reached out to potential customers or lose ground in their quest for market dominance.
Many of those businesses went online and have worked at finding ways to target customers through laser-focused PPC (Pay Per Click) advertising or email marketing campaigns.
The cut and paste marketer is learning to adapt and thrive in an ever changing environment. This is not the evolution of a marketing species as much as it is simply using instincts and skills to cope with change.
Concrete can’t forge a new path because it is essentially crafted into one static unchanging and unmovable path. Cut and paste can provide flexibility in getting to new destinations using multiple success combinations.
The idea of cut and paste marketing will always be about ultimate flexibility. It will encourage the recycling of ideas while grafting in new possibilities. It will be an ever-changing combination of the potential and proven and will resist the notion that one size indeed fits all.
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Article Source: ArticlesBase.com – The Promise of Cut and Past Marketing
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VINTAGE JORGENSEN WOODWORKING ADJUSTABLE WOOD CLAMP $9.99 |
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Wire Brads, 1 Lb 18 Gauge 5/8″ Nails, Woodwork, Crafts $5.99 |
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Hard Maple Lumber Thick 5/4- Flat Sawed Board Clear Face Side $7.00 |
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Hard Maple Lumber, Long, Rift Sawed Board, Clear, White Wood, Top Quality $9.50 |
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Mahogany Lumber Thick 5/4 + Flat Sawed Board Clear Straight Grained $7.25 |
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Red Oak Lumber Inclusions Quarter Rift Sawed Rays Beautiful $9.75 |
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Table Top, Oval Shape, Unfinished Frame $20.00 |
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PSI Woodworking D50C 4-Inch by 50-Feet Clear Flexible Dust Collection Hose $7.17 |
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12 PC SET,CAST IRON,LONGHORN,DRAWER PULLS,WOODWORKING,FURNITURE REFINISHING $19.98 |
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Stanley 74-4200 Satin Brass Finish Cabinet Hinges (Furniture/Crafts/Woodwork) $6.25 |
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National V485 Cabinet Hinges 1-1/4 Nickel Finish (Furniture/Crafts/Woodwork) $6.50 |
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Stanley 72-4900 Ornamental 2 Cabinet Hinges (Furniture/Crafts/Woodwork) $6.75 |
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Stanley 72-2800 Ornamental Cabinet Hinges (Furniture/Crafts/Woodwork) $6.75 |
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FLAT HEAD WOOD SCREWS~FURNITURE HARDWARE~WOODWORKING $8.50 |
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White Oak Lumber, Thick 5/4+, Quarter Sawed Board, Nicely Flaked, Excellent $8.00 |
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Drawer End, Pack of 10, 7/16″ Thick $12.50 |
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Drawer Divider, End, Side, Solid Maple, Pack of 10 $12.50 |
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SALE 40 Threaded Woodworking Zinc 1/4-20 Inserts,Crafts $5.85 |
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12 pcs Brass Plated Cup Hook-9/16 hole, 1-3/8 long $4.99 |
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Prefinished Antique Reclaimed Oak Flooring – Distressed Grade $12.95 |
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NIBSBURNER PYROGRAPHY TIPS — BEAUTIFY YOUR WORLD! $7.00 |
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NIBSBURNER PYROGRAPHY TIPS — BEAUTIFY YOUR WORLD! $7.00 |
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NIBSBURNER PYROGRAPHY TIPS — BEAUTIFY YOUR WORLD! $7.00 |
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NIBSBURNER PYROGRAPHY TIPS — BEAUTIFY YOUR WORLD! $7.00 |
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NIBSBURNER PYROGRAPHY TIPS — BEAUTIFY YOUR WORLD! $7.00 |
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NIBSBURNER PYROGRAPHY TIPS — BEAUTIFY YOUR WORLD! $7.00 |
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NIBSBURNER PYROGRAPHY TIPS — BEAUTIFY YOUR WORLD! $7.00 |
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NIBSBURNER PYROGRAPHY TIPS — BEAUTIFY YOUR WORLD! $7.00 |
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NIBSBURNER PYROGRAPHY TIPS — BEAUTIFY YOUR WORLD! $7.00 |
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NIBSBURNER PYROGRAPHY TIPS — BEAUTIFY YOUR WORLD! $7.00 |
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NIBSBURNER PYROGRAPHY TIPS — BEAUTIFY YOUR WORLD! $7.00 |
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NIBSBURNER PYROGRAPHY TIPS — BEAUTIFY YOUR WORLD! $7.00 |
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Handel pulls knobs metal furniture woodwork 497X $4.95 |
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Poplar Lumber, Tulip, Thick 8/4-, Flat Sawed Board, Clear, Straight Grained $3.93 |
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Sycamore Lumber, Thick 5/4+ Board, Quarter/Rift Sawed, Rays, Clear, Beautiful $4.23 |
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Vintage July/August 1952 Deltagram Woodworking booklet, Delta Power Tool $9.99 |
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Vintage 1953 Deltagram Woodworking booklet Jan/Feb issue Volume 22 Pittsburgh PA $9.99 |
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Desk furniture Grommets, Qty 75, bulk, white, tan, black; woodworking $75.00 |
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Children’s Boat with Trundle Bed Woodworking Plans $19.95 |
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CONTOUR GAGE 6” GENERAL TOOL DESIGN GUAGE WOODWORKING $9.65 |
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Hard Maple Lumber Thick 5/4 Flat Sawed Board Clear Straight Grained Premium $7.25 |
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Mahogany Lumber Thick 8/4- Quarter Sawed Board Rays Clear Super Good One $9.75 |
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Red Pine Lumber Rustic Quarter Sawed Board Soft Textured Beautiful $9.50 |
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Red Oak Lumber Super Wide Board Flat Sawed Light Curl Clear Excellent $9.50 |
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Alder Lumber Thick 8/4- Flat Sawed Board Clear Straight Grain Superior Grade $4.00 |
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Walnut Lumber Thick 8/4- Quarter Rift Sawed Board Clear Rich Color Premium $5.00 |
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Walnut Lumber Curly Thick 8/4 Wide Flat Sawed Board Absolutely Beautiful $11.00 |
