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4,000 Woodworking Plans With Step-by-step Instructions, Photos And Diagrams To Make Every Project Laughably Easy.
A corporate website became a necessary part of the total business marketing strategy of a company, an effective tool for the products’ promotion on the markets. A corporate site has an important function of establishing a corporate identity. Well-made web page has a lot of advantages but can’t create a miracle.
Today analysts observe advertising budgets are “overflowing” the Internet. This international tendency is reasonable. As the company “comScore” informs by January, 2009 the quantity of Internet users had exceeded one billion persons. The biggest part of the users lives in China – 179 million persons. The USA is the second country by quantity of users, with more than 163 million users of a network. In Russia almost 30 million persons use the Internet resources. The number of Ukrainian users is about 7.7 mln, Belarusian is equal to 3 mln.
The qualitative corporate site creation is essential but not unique issue to the Internet marketing. The questions, such as “why our corporate website isn’t popular” or “why only a few people visit our site”, are set even by well-made web sites owners.
The problem is:
A small or medium sized company wants to operate online better to hold existing and attract new clients in the B2B (business to business) sector. Its advertising budget is limited and company can’t afford high cost and long-term advertising campaign. A name of a company and its brands aren’t widespread. For example, you let out the woodworking machinery, well-known only within a narrow circle of consumers.
The company has a standard corporate site, which answers the basic questions that visitors may have such as:
* Where is this company from? * What does the company do? * What are the company’s products or services? * How can I get in contact with the company? How do I get to their office? * Which other clients does the company have?
The main sections of the site consist of: “About Us”, “Contact Us”, “Our Products/Our services”, “Our clients” and so on. It is possible to add special service such as: “Online order”, “Searching” etc.
From the marketing point of view, such site is competent. Why doesn’t it work well?
Corporate site is not a God / not all-powerful
How to, number “the best”:
If your company’s goods and services are b2b-oriented is there any sense to spend a budget for placing banners on the sites where overwhelming number of users are persons who are not interested in wholesale purchasing?
Diversified electronic trading platforms or electronic marketplaces can not only increase a number of visits to your website but also can help to find new business partners from all over the World. Electronic marketplace www.b2b-club.ru has an attendance from many countries, such as: Eastern and Western Europe, Russia, CIS (Belarus, Ukraine, Kazakhstan, etc.), China, India and others. Additionally such visitors can get on your corporate website purposefully by corresponding inquiries or from the electronic catalogue headings. Registration in such platforms is free and sections are differentiated by goods categories, services, buyers and sellers. It is possible to add all necessary contacts, including the address of a corporate site to description of the offered product. Electronic trading platform in business to business sector is a good alternative to the banner advertising oriented on a wide range of consumers.
read whole article: http://www.b2b-club.ru/articles/show/16
About the Author:
Article Source: ArticlesBase.com – Why it is not enought to have just a corporate web site?
How to Use a Random Orbit Sander : Understand Personal Safety When Using a Random Orbit Sander
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WOODWORKING PROJECTS—-Sunset Books, 96 pages from 1981 $1.99 |
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