Fine Woodworking Fine Woodworking Magazine

If there is one thing I can’t say enough it is that the most important part of your mailing campaign is your mailing list. It is vital that you put the right amount of energy into learning about lists – who to mail to – so that your mailing efforts aren’t wasted. There are a few different ways that you can get an adequately targeted list.

As always the first step is to determine who your target market will be. Should you market to consumers or businesses? For this example consider that your product is a set of home woodworking tools. This should be marketed to consumers because it is not an industrial grade product. Good, now we have narrowed it down to only 291,324,219 people in the US. As a minimum, your mailing campaign should send to the same names three times. So all you have to do is send out 873,972,657 postcards at $0.185 per piece & you get the point. We need to narrow it down some more.

So how do you accomplish the narrowing of your list? Many factors can be considered, including age, gender, zip code, annual salary, profession and number of children are some of the more common qualifiers. It may take a while to figure out what combination works for your specific product. Don’t worry about political correctness when considering whom you should mail to. It is perfectly acceptable to test certain lists that may be considered “stereotypical”. Many times these lists will work well. But you never know until you test them.

A special eye cream would go to women over 40, right? You need not worry that you’re targeting “older women” or that 40 is no longer considered old. No matter how great an idea you have about a certain market, ALWAYS DO A SMALLER TEST MAILING FIRST! Average test mailings run around 1000-1500 names. Once you see acceptable returns on the smaller mailing then you can jump in with the larger numbers. You may think 40+ is a good age to start with the eye cream, but you may get better results purchasing age 50+. Test test test!

Sometimes, like with our home woodworking tools, you have a product or service that you are not comfortable that you can adequately narrow your list by the normal qualifiers. You can make certain assumptions about people who are woodworking hobbyists: Mostly Male, Probably Homeowners, but what else do you really know? At this point you may want to consider using a privately “managed” list. These lists are going to cost more per name but will give you a much better way of pinpointing possible customers. For example you could order the subscriber list for Fine Woodworking Magazine. The cost per name would be $0.095 per name compared to the normal average cost of $0.05 per name. These names are nearly double the cost, however you are guaranteed that all of the names you get are for people interested in woodworking and therefore are much more likely to be interested in your product. With the “women over 40″ example – some may be wrinkly and some may look quite young and aren’t even thinking of eye cream yet.

Managed Lists are not appropriate for all situations, but can be a major help when a very specific target is needed. Don’t fret over the extra cost, the more targeted names will undoubtedly show greater overall returns in the end.

The purpose of special mailing lists is to target a specific type of customer for your specific type of business. The eventual end result is more customers and a better bottom line. And this is what we all want, right?

About the Author:

Joy Gendusa founded PostcardMania in 1998, her only assets a computer and a phone. By 2005 the company did over $12 million in sales, employed over 100 people and made Inc. Magazine’s prestigious Inc. 500 List. She attributes her explosive growth to her ability to choose incredible staff and her innate marketing savvy. As an Expert Author, she is always willing to share her marketing advice through articles, interviews and speaking engagements; visit www.postcardmania.com

Article Source: ArticlesBase.com – Specialized Mailing Lists Make All the Difference

12 Fine Woodworking Magazines Issues #36-47 $24.00

12 Fine Woodworking Magazines Issues #48-59 $24.00

Tailoring is a very useful profession to caster classes such as warlocks, priests, and mages. It can also craft bags which everyone needs and can be paired with enchanting for a very nice combination. Becoming a tailor can make you quite a bit of money especially on the newer servers where everyone wants bags and high quality cloth gear.

See our other tailoring guide for some remarks on useful tailored items.

1-160

1 – 50
Bolt of Linen Cloth (2 x Linen Cloth) x 80
50 – 70
Linen Bag (3 x Bolt of Linen Cloth, 3 x Coarse Thread) x 20
70 – 75
Reinforced Linen Cape (2 x Bolt of Linen Cloth, 3 x Coarse Thread) x 5
75 – 105
Bolt of Woolen Cloth (3 x Wool Cloth) x 60
105 – 110
Gray Woolen Shirt (2 x Bolt of Woolen Cloth, 1 x Fine Thread, 1 x Gray Dye) x 5
110 – 125
Double-stitched Woolen Shoulders (3 x Bolt of Woolen Cloth, 2 x Fine Thread) x 15
125 – 145
Bolt of Silk Cloth (4 x Silk Cloth) x 190
145 – 160
Azure Silk Hood (2 x Bolt of Silk Cloth, 2 x Blue Dye, 1 x Fine Thread) x 15

160-220

160 – 170
Silk Headband (3 x Bolt of Silk Cloth, 2 x Fine Thread) x 10
170 – 175
Formal White Shirt (3 x Bolt of Silk Cloth, 2 x Bleach, 1 x Fine Thread) x 5
175 – 185
Bolt of Mageweave (5x Mageweave Cloth) x 100
185 – 200
Crimson Silk Vest (4 x Bolt of Silk Cloth, 2 x Red Dye, 2 x Fine Thread) x 15
200 – 215
Crimson Silk Pantaloons (4 x Bolt of Silk Cloth, 2 x Red Dye, 2 x Silken Thread) x 15
215 – 220
Black Mageweave Leggings or Black Mageweave Vest (2 x Bolt of Mageweave, 3 x Silken Thread) x 5

220-300

220 – 230
Black Mageweave Gloves (2 x Bolt of Mageweave, 2 x Heavy Silken Thread) x 10
230 – 250
Black Mageweave Headband or Black Mageweave Shoulders (3 x Bolt of Mageweave, 2 x Heavy Silken Thread) x 20
250 – 260
Bolt of Runecloth (5 x Runecloth) x 180
260 – 275
Runecloth Belt (3 x Bolt of Runecloth, 1 x Rune Thread) x 15
275 – 280
Runecloth Bag (5 x Bolt of Runecloth, 2 x Rugged Leather, 1 x Rune Thread) x 5
280 – 300
Runecloth Gloves (4 x Bolt of Runecloth, 4 x Rugged Leather, 1 x Rune Thread) x 20

300-375

300 – 325
Bolts of Netherweave (6 x Netherweave Cloth each)
325 – 340
Bolts of Imbued Netherweave (3 x Bolts of Netherweave, 2 x Arcane Dust each)
340 – 350
Netherweave Boots (6 x Bolts of Netherweave, 2 x Knothide Leather, 1 x Rune Thread each) x 10
350 – 360
Netherweave Tunic (8 x Bolts of Netherweave, 2 x Rune Thread each) x 10
360 – 375
Imbued Netherweave Tunic (6 x Imbued Netherweave Bolts, 2 x Netherweb Spider Silk, 1 x Rune Thread each) x 15

Overall Estimated Required Materials:
180 x Arcane Dust
10 x Bleach
30 x Blue Dye
75 x Coarse Thread
135 x Fine Thread
5 x Gray Dye
60 x Heavy Silken Thread
20 x Knothide Leather
160 x Linen Cloth
520 x Mageweave Cloth
2460 x Netherweave Cloth
35 x Netherweb Spider silk
60 x Red Dye
120 x Rugged Leather
75 x Rune Thread
900 x Runecloth
760 x Silk Cloth
45 x Silken Thread
200 x Wool Cloth
Thank you for your reading ,hope this guide can give you some help at making much more world of warcraft gold for your character!

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